itv.com

Joined Europe’s biggest commercial broadcaster to guide creative and production teams in turning entertainment brands into destination sites.

This new domain demanded a single tone of voice, coherent and compelling, showcasing the hero brands – Coronation Street, GMTV, ITV Football, Millionaire, Pop Idol, I’m A Celebrity, The Bill – and using other shows to add depth and diversity.

Multiple daily updates, coupled with exclusive images and content, built tabloid-style pages in tune with the channel and its audience. It worked:

• Grew unique users from 10,000 to 3.5 million in 3 years
• Second largest broadcast website in UK
• Launched more than 40 sites, across genres
• Libelled Eamonn Holmes