Proximitips is the social magazine for urban explorers. Be in the know, wherever you go. I helped shape the consumer proposition, and now provide ongoing editorial assistance for this ambitious, acclaimed project which is available as a free download from the App Store and Android Market.
O2 Extras boosted downloads and data revenues by offering targeted incentives to subscribers. I helped define tone and values for the service, and wrote all key communications – mobile website content, membership and marketing messages – on a monthly basis. Membership peaked at 1.2 million. O2 Extras lasted four years. I also worked on O2 [...]
Think of this as Comic Relief in reverse. Premium SMS competitions, lasting on average 90 days, based around a simple question/answer mechanic. SuperContests have taken place in Nigeria, Ghana, Cameroon and Indonesia, for which I devised and drafted all content. Each communication had to explain the game mechanic, relate a narrative, contain a call-to-action, update [...]
Everyone texts, but few do it for profit. The most simple digital platform is also the most creatively testing. Master it, and every other medium seems easy. I have written thousands of commercial messages, covering standard and premium content in marketing, games, competitions, entertainment and sales. Clients include O2, T-Mobile, MTN, XL, Telstra, Globe Telecom and [...]
The ginger step-child of mobile, it’s easy to deride MMS. So I will. A daredevil formula – pictures AND text – never really made a mark, with commercial services outclassed by the free, full-length and truly multimedia services which thrived online. Working for Buongiorno, I managed services including a men’s title, Tackle (girls, gags and gadgets) [...]
“Launch a weekly magazine. For Mobiles. Two-inch screens, two-minute tolerances. Make it funny, make it pay, get it noticed and get it national.” Unreasonable request, preposterous deadline? I’m in. Imagine a world where Top 10 Milkman Movies (#1: Deep Float) lived alongside phrases like “I thought I saw Jack Straw coming out of Hamleys,” and [...]
Created, and continue to produce this weekly mobile magazine showcasing gadgets and innovations to Kuwaiti subscribers on behalf of popular national carrier.
My work with the T-Mobile UK covered SMS and MMS subscriber services, and a base-management program called ClubZone. This delivered a monthly opt-in communication channel which allowed the client to promote downloads and raise awareness of the T-Zones portal. I wrote or edited all core messages, together with website content, throughout ClubZone’s life cycle.
Like Bach and Betamax, Soccer Addicts was ahead of its time. Mobile TV was barely out of the incubator when this ambitious show, hosted by ‘Razor’ Ruddock, with creative input and script additions from me, began. In a world before iPhones, huge data tariffs eventually did for this one, but not before it won the [...]