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FutureNet.com
Future Publishing saw the potential of websites, and responded with FutureNet. | The online home of their print magazine titles, it was one of the UK's earliest serious web ventures, launching in 1994. |  | | Joining a team of online editors, I worked on numerous portfolio titles ranging from the ideal (.net magazine) to the surreal (Cross-Stitch Collection). |  | Later we specialised in technology (launching T3's first site) and cinema, developing Total Film's digital presence. |  | The limitations of a cut-and-paste approach to online copy were quickly exposed. Instead, portal editors developed subtly different brand identities bringing global exposure without harming newsstand sales. |  | | FutureNet provided the core content, design, coding and commercial skills which underwrite all successful modern websites. |  | But I still can't cross-stitch. |
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