The Lab

Kill Boredom. So read the strap for The Lab, the UK's first cross-network entertainment magazine for the mobile internet.

House style was defined, in part, by the technology. Screen size, data costs and user fatigue prohibited a wordy, rich media experience.

Instead, the service was built on topical humour based around celebrity, movies, music and sports.

Launched in 2004, The Lab achieved its initial goal of 75,000 paying subscribers.

It has gone on to be a testing ground for new editorial strategies, showing how community and user-generated content may evolve in the mobile market.

I continue to work with a talented team writing bespoke weekly contributions for a substantial audience on O2, Vodafone, Orange and off-portal.

To find out more, text JOY to 61190 or sneak a preview online.