O2 Extras

O2 Active - the operator's mobile internet portal - had depth,  diversity and a disinterested audience.

To educate users, popularise content and engender loyalty, Buongiorno UK created an informal communications channel called O2 Extras.

Free subscription, regular rewards and topical content drives the service, which we helped shape and now assist producing what we believe to be the UK's most popular commercial MMS project, the monthly O2 Extras members' newsletter.

Profiling data analyses customer behaviour. This is used to target content and segment audience for future communications.

A measured approach works best, guiding readers towards incentives using casual persuasive copy combined with advanced CRM.

Projects such as O2 Extras show the true power of mobile commerce.

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