Peterhill.com - Who Wants To Be A Millionaire

Who Wants To Be A Millionaire An "Exocet in the ratings" that revived a tired format, we were proud to launch the official British website of the world's best-known gameshow.
	Working with Celador, ITV, Carlton and Granada Media, we co-ordinated assets, determined editorial direction, produced copy and maintained content.
	The interactive game - allowing online players to face questions used in the show - was the site's focus, and editorial was focused on converting visitors into subscribers.
	Chris Tarrant launched the site with an on-air promo, sparking 23m page impressions in the first week. A pay-per-play version followed, enjoying sustained profitability.

The project was honoured in the Games category of the New Media Age Effectiveness Awards 2002.

Since 1994, I have produced or managed content on more than 150 sites for clients including:
• _ITV_{[Europe's largest commercial broadcaster]} _•_Celador _{[Creators of Millionaire]} _•_{Granada Media} _{[Globally-recognized television producer]} _•_{Carlton Communications} _{[Former British media giant]} _•_{Future Publishing} _{[Web portal early adopters]}