My work for Carlton and Granada showed how to position programme brands online.
itv.com provided a chance to expand that experience via the biggest brands in television including Coronation Street, Pop Idol, I'm A Celebrity and The Bill.
I managed portal content, wrote and scheduled updates and organized multiple daily promotions. We also helped steer a radical redesign to showcase the range of material available.
Tone and values were aligned to the channel, with a laconic style focusing on headlines and standfirsts carrying direct calls-to-action.
This involved joining programme makers, producers and commercial teams to ensure the most inventive and compelling content possible.
During my three-year tenure, the number of unique users tripled - to 3m - and monthly impressions doubled, to reach 40m.
