Peterhill.com | Digital Media Editorial | Words That Work

Granada Media With over 3,500 hours of original programming created annually, Granada is the country's most successful commercial television producer.
	Granada Interactive represented the digital assets of its biggest brands, including Emmerdale, Cold Feet, Blind Date, This Morning and popstars.
	My role was Entertainment Editor, managing a team of journalists to supervise daily updates and site development.
	Defining (and enforcing) a style guide, I ensured the portfolio served to extend the limited ambitions of programme-support sites and begin serving a new, more demanding generation of consumers.
The biggest perk was reading the daily billing for This Morning, which once announced: 'On today's show: actor Michael Greco, Ladysmith Black Mambazo, Neil Diamond and two pet psychiatrists.'

Since 1994, I have produced or managed content on more than 150 sites for clients including:
• _ITV_{[Europe's largest commercial broadcaster]} _•_Celador _{[Creators of Millionaire]} _•_{Granada Media} _{[Globally-recognized television producer]} _•_{Carlton Communications} _{[Former British media giant]} _•_{Future Publishing} _{[Web portal early adopters]}