Working With Words And The People Who Write Them

Orange Quick Tap Treats

Project Description:

Client:
 Lumata| Orange UK
Date:
 2012
Category:
Mobile

Orange Quip Tap uses gaming to promote the use of Near-Field Communications.

It allows anyone with a compatible handset to tap posters inside EAT stores in the UK.

Each tap spins a ‘wheel of fortune’ that selects a treat. After three spins, customer can choose their preference and collect the prize instantly.

I worked with the Lumata team to hone a customer proposition, then produced copy for concepts, wireframes and the prototype game itself.