Working With Words And The People Who Write Them

William Hill

Project Description:

Client:
 William Hill
Date:
 2012-2013
Category:
Mobile
Project URL:
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Commissioned  to advise and assist on multi-platform communications by the UK’s largest bookmaker.

Working with an international team, I helped devise a sharper, more compelling tone of voice for weekly SMS campaigns, using detailed analysis of results to hone each subsequent message as part of the company’s Mobile Sportsbook initiative, which is now the UK’s number one betting app.